The term "Information
product" is typically associated with educational e-books, audio
recordings, or digital video recordings, and, in most cases, a combination of
all of the above.
Information marketing is the gross anticipation of the demands of the market (audience), conceptualizing and packaging solution(s) in form of books, e-books, reports, articles,etc and selling to the seemingly afflicted people at a profit.
Why Create Information Products?
- Information products are the third world’s greatest money-maker. They provide part-time or full-time income for those who engage in them. They provide consistent residual income for people who are into information product creation and marketing.
Information products can be created with little or no money.
Information products can be reproduced in any quantity. Even if you sell a million copies, production costs stay zero.
With information products, inventory and the problems around keeping an inventory are completely eliminated.
With information products, shipping costs and problems around shipping are completely eliminated.
Because it is delivered electronically, the time-lapse between purchase and delivery is negligible.
Hear this: If you
really want to start making money “while you sleep” you should seriously
consider creating information products and selling them online.
How to Create Information Products
There are many ways of creating information products. However, I have itemized five (5) steps you need to take to achieve this. Hear this:
Step 1: pick
your niche
Step 2: build
your list
Step 3: create
your products
Step 4: build
your web sites
Step 5: drive
prospects to your order pages
WHAT KIND OF INFORMATION PRODUCTS CAN I MAKE AND SELL?
There are a few
simple ways of how to make products to sell on line.
Adobe
PDF e-books: The easiest to
create, from a technical point of view, is an e-book in Adobe Acrobat PDF
format. Today, most word processing applications, such as MS Word, have the
ability to save your written document in PDF format.
Audio
Recordings: Every computer sold
these days has the ability to record audio. So, once you’ve written your
e-book, you can simply read it into the computer and your have another version
of your info product!
Another
source of audio recordings can be a tele-seminar you can host.
Typically you host a free tele-seminar as a lead-generation tool, but you can
also sell tickets to the tele-seminar to double your efforts: you make money
selling the tickets to the live event (which you then record), and then you
have the recording to sell to anyone who either couldn’t make it to the live
event, or it wasn’t practical for them to attend the live event because of a
time-zone difference, e.g. if you’re based in Canada, and some of your audience
is in Australia. You can invite industry-recognized experts and interview them,
either as a two-way conversation with no audience or a live tele-seminar.
Video
Recordings: Using a web cam you
can record a video of yourself talking about a subject of your expertise. If
you can also mix in slides from a PowerPoint presentation, but to do this you
will have to have some video-editing software, such as iMovie, available for
the Mac.
To take video to the next level, you can hire a videographer to record a live seminar or workshop that you host. Make sure you make enough money selling the tickets, so that your video recording and editing costs don’t eat too much of your profits.
To keep your costs low, consider hiring a student from a local visual arts college. You really don’t need broadcast-quality video for your information product, because it will most likely be watched on a computer screen.
To take video to the next level, you can hire a videographer to record a live seminar or workshop that you host. Make sure you make enough money selling the tickets, so that your video recording and editing costs don’t eat too much of your profits.
To keep your costs low, consider hiring a student from a local visual arts college. You really don’t need broadcast-quality video for your information product, because it will most likely be watched on a computer screen.
Another
option for creating video is screen capture video. Using programs such as Camtasia
(available for both Mac and PC), or a less capable but still OK for most uses Voila!
The
easiest way I found of creating info products is having a tele-seminar. You invite one or two fellow experts on a subject
and you interview them. Most conference call service providers will allow you
to record the whole thing, and then you can download it to your computer as an
mp3 file, and, presto!, you have your 1st info-product.
To take it to the
next level, you can hire a transcriptionist to transcribe the spoken words into
a text document, which you can further enhance by editing, adding your
affiliate links to services/products mentioned in the interview. There, you
have your second info-product.
How to Sell Your Information Products Online
Next, what you
need to do is have a shopping cart plugin installed on your WordPress blog. Using
your own shopping cart gives you the most flexibility, but requires some
technical knowledge.
Add a
payment-processor to the blog or website.
Once you have your
product created and loaded up to your site, it’s time to promote it. Write blog
posts about it on your own site; looks for guest blogging opportunities; post
to social media sites such as Linkedin, facebook, etc.
One of the best ways
to make more sales is to recruit other people to sell it for you via affiliate
network. To create an affiliate program on your WordPress-based blog site I recommend
this easy WP affiliate plugin. There are others, but this one is really
affordable, and works well.
To Be Continued in the Next Edition!
Note: You can order for my e-book on Information Marketing entitled, "HOW TO WRITE YOUR OWN BOOK AND PUBLISH IT WITHOUT SPENDING A KOBO"
With Love,
Author Gabriel C. Onyekawa
+234 803 933 5121
adnbooks@gmail.com
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